Advertising industry executives will tell you that some ad campaigns are more fun to create than others.  Antacid and toilet cleaners, for example, aren’t exactly the most exciting products to promote.  But a condom ad campaign is sure to be an enjoyable adventure for any ad manager.

But just because condom ads are fun to make, it doesn’t mean they are easy.  There’s so much potential to make tasteless or offensive jokes that condom advertising requires a more delicate touch.  Great condom ads should be subtle and make us think a little bit before rewarding us with the punch line.

Check out twenty-one condom ads that don’t seem like condom ads at first.